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Point, Click, Groom

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By: TOM BRANNA

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Says Mintel • While “made for men” beauty products are now mainstream, the latest research from Mintel reveals that online retailing is the ultimate shopping channel for American men when it comes to beauty. According to Mintel, the ease and convenience features of shopping online appeal to some 60% of men aged 18-34 who buy beauty products and agree that buying online is more convenient than shopping in-store. This compares to 52% of women of the same age—and 41% of their older male counterpa...

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